In a democracy, organizations have a need to communicate important messages to voters during elections.
During legislative battles they have a need to communicate with constituents.
In both instances it is need that must be met.
Through marketing communications people become informed of the stakes of the legislative or political battle.
Those stakes spur people to take action to ensure candidates and elected officials realize the importance of their decisions in determining the direction taken by our federal and state governments.
Large corporations use advertising budgets and the expertise of marketers to sell products. We sell ideas.